BUSINESS LAW 案例怎么分析 The Leeds University Business School cafe is seeking to improve the quality of its coffee and to ensure that the products it sells are ethically produced.The manager sees an advertisement for a new high quality brand o

BUSINESS LAW 案例怎么分析 The Leeds University Business School cafe is seeking to improve the quality of its coffee and to ensure that the products it sells are ethically produced.The manager sees an advertisement for a new high quality brand o
BUSINESS LAW 案例怎么分析
The Leeds University Business School cafe is seeking to improve the quality of its coffee and to ensure that the products it sells are ethically produced.
The manager sees an advertisement for a new high quality brand of coffee called premium Coffee.Within the advertisement the manufacturer of the coffee describes it as "The best available in the United Kingdom".The advertisement is aimed at cafe owners and includes the following statement "if less than one hundred per cent of your customers are satisfied with our coffee we will give you double the price of the beans".Later the manager of LUBS cafe sees the brand featured in the catalogue of her usual wholesaler "Refreshment supplies Ltd".The catalogue states that the brand has recently arrived in the UK and appears to be very popular amongst consumers.The manager speaks to the wholesaler on the telephone.She asks whether the coffee is good quality and whether it is certified as "fairtrade",the wholesaler assures her that it is.She orders three month's supply of coffee over the phone.
Soon afterwards Professor Smith buys a cup of coffee made with Premium coffee from LUBS cafe,he returns it saying that it is the worst tasting coffee he has ever had.The manager has also noticed that none of the coffee's packaging displays the 'fairtrade' certification logo.
Advise the manager of LUBS cafe.
Should be a maximum of 1000 words in length
刚学法律 一窍不通.

BUSINESS LAW 案例怎么分析 The Leeds University Business School cafe is seeking to improve the quality of its coffee and to ensure that the products it sells are ethically produced.The manager sees an advertisement for a new high quality brand o
英国利兹大学商学院网吧寻求改善其咖啡质量,以确保它销售的产品产生的伦理.
经理看到了一个新的所谓优质咖啡的高品质咖啡品牌的广告.咖啡制造商在广告描述为“在英国最好的”.该广告是针对网吧业主,并包括以下声明：“如果小于100％的客户对你的满意是我们的咖啡,我们会给你双豆的价格”.后来LUBS咖啡厅的经理看到她一贯的批发商“小食用品有限公司”的目录特色品牌.目录国家,该品牌最近抵达在英国和消费者之间似乎很受欢迎.经理讲电话批发商.她询问是否咖啡是质量好,无论是“公平贸易”认证,批发商保证她是.她的手机订单超过3个月的咖啡供应.
此后不久,史密斯教授买了一杯优质咖啡LUBS网吧咖啡,他回来说,这是最坏的品尝咖啡,他都从来没有.经理也注意到,咖啡的包装都没有显示“公平贸易”认证标志.
LUBS网吧经理提出建议.
应最大长度为1000字